Consumer sentiment towards long term personal finance - the results from 50 customer interviews

Consumer sentiment towards long term personal finance - the results from 50 customer interviews

How do people think about their long term financial choices? What challenges do they face and what kind of solutions could help to face them? In this article we share our learnings from 50 customers interviews.

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Closing the gap between behavioural finance and personal finance

Closing the gap between behavioural finance and personal finance

Understanding consumers’ financial decisions is becoming increasingly relevant. A big opportunity lies in closing the gap between behavioural finance and personal finance.

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Whitepaper - Personal finance from the consumer's perspective

Whitepaper - Personal finance from the consumer's perspective

Driven by fundamental developments in the finance industry, financial well-being for consumers seems more achievable than ever. Yet, personal finance still poses unique challenges as it balances the delicate line between technology and emotional sentiment. This whitepaper aims to gain a better understanding of how consumers perceive personal finance. The research reflects on how technological advancements and consumer sentiment should be balanced to achieve truly better financial decision-making.

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